Guides

Practical guides to answer engine optimization, generative engine optimization and getting your site cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.

AEO vs GEO vs SEO: what each one means and what changes in practice

SEO wins the blue link, AEO the direct answer, GEO the citation inside an AI-written answer. How they differ, how each is measured and what to fix first.

AthenaHQ review: what you get for free, what $295 a month buys, and where it stops

An AthenaHQ review from its own pricing, integration and research pages: 11 AI engines and CMS publishing on the $295 plan, plus what it does not do.

Best AI SEO tools in 2026: a buyer's guide grouped by the job you need done

AI SEO tools grouped by job: AI visibility tracking, content optimisation, all-in-one suites, technical crawling and site-editing agents, with prices.

Best AI visibility tools for WordPress: what each one tracks and what it changes on your site

AI visibility tools for WordPress compared: which track ChatGPT, Gemini and Perplexity, which only help on-page and which edit pages and Elementor layouts.

Elementor MCP: the official server, what it can't edit yet, and the alternatives

Elementor's official MCP (4.3+) edits V4 atomic layouts only. How to set it up, what needs Angie, and which MCP servers work on classic Elementor pages.

Gemini SEO: how to appear in Gemini, Google AI Overviews and AI Mode

Gemini SEO covers three Google surfaces: AI Overviews, AI Mode and the Gemini app. What decides eligibility, what Google-Extended controls and what to fix.

Generative engine optimization (GEO): what it is and how to do it for a business site

Generative engine optimization gets your pages cited in ChatGPT, Gemini and Perplexity answers: the 2023 paper behind it, what it found and five steps.

How to get cited by AI: what makes ChatGPT, Gemini and Perplexity link to your page

To get cited by AI, let each engine's search crawler in, answer one question per section with sourced facts, and get named on the pages AI already cites.

How to rank on ChatGPT: a step-by-step plan for getting cited

How to rank on ChatGPT: let OAI-SearchBot crawl you, get indexed in Bing, answer plainly with sourced facts, and get named on the pages ChatGPT cites.

Perplexity SEO: how Perplexity finds and cites sources, and how to become one

Perplexity SEO in practice: allow PerplexityBot, know why Perplexity-User skips robots.txt, and write current, specific pages that earn numbered citations.

Profound pricing in 2026: what the pricing page shows, and what you can expect to pay

Profound lists a free 7-day trial and custom Enterprise pricing, no published monthly price. Plans, earlier reported prices and what alternatives cost.

The best AI visibility tools in 2026, by what you need them for

The best AI visibility tools: nine compared on lowest price, AI engines tracked, technical SEO and site edits, with vendor prices checked 13 October 2026.

The best GEO tools in 2026, sorted by the job you need done

The best GEO tools sorted by job: measuring AI answers, crawler access, page fixes and content, with prices checked on 13 October 2026.

What is AEO? Answer engine optimization explained, with a checklist

AEO, or answer engine optimization, makes your page the answer in featured snippets, AI Overviews and ChatGPT, with a checklist and how to measure it.