How long can a Google title be?

Google cuts titles by pixel width rather than a fixed character count, so the limit depends on the letters used and the device. Around 50 to 60 characters usually fits on desktop. This preview measures the width of your actual text.

Why does Google show a different title or description than mine?

Google may rewrite titles and generate descriptions from page content when it thinks they match the query better. Its documentation on title links and snippets explains when and how.

Does the meta description affect rankings?

No. It affects whether people click. A specific description that matches the search is more likely to be shown and chosen.

Free tools

SERP snippet preview

Type a title and meta description, or load them from a live page, and see an estimate of how they may look in Google results on desktop and mobile, including where they are likely to be cut off.

Title tag (0 characters, about 0px)Meta description (0 characters)URL

example.com › page

Your page title

Your meta description shows here.

The title should fit.
The description should fit.

An estimate. Google measures by pixel width, adjusts by device, and sometimes rewrites titles and descriptions.

Write titles that survive the cut

Put the words a searcher types first, and the brand last. If the title is cut, the part that matters is still visible. Keep each title unique across your site so Google does not have to choose between near-identical pages.

Write descriptions that earn the click

Say what the page offers and one concrete detail, such as a price, a location or a number of options. Google's guidance on snippets and title links covers how it chooses what to show.

To check the tags across many pages at once, use the meta tag checker.

Questions

How long can a Google title be?: Google cuts titles by pixel width rather than a fixed character count, so the limit depends on the letters used and the device. Around 50 to 60 characters usually fits on desktop. This preview measures the width of your actual text.
Why does Google show a different title or description than mine?: Google may rewrite titles and generate descriptions from page content when it thinks they match the query better. Its documentation on title links and snippets explains when and how.
Does the meta description affect rankings?: No. It affects whether people click. A specific description that matches the search is more likely to be shown and chosen.

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