xeorank
Free tools

Schema markup generator

Pick a page type, fill in the fields, and copy a JSON-LD script tag you can paste into the page. Empty fields are left out, so the output only contains what you entered.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>

Which type to use

  • Organization on the homepage: name, logo, and sameAs links to your official profiles, so engines connect your site to the same company elsewhere.
  • LocalBusiness for a business with a physical location or service area: address, phone and opening hours.
  • FAQPage only where the page really is a list of questions and answers that are visible on the page.
  • Product on product pages: price, currency and availability that match what the page shows.
  • Article on blog posts and guides: headline, author, and published and updated dates.

Rules that keep structured data useful

Mark up only what a visitor can see on the page, keep prices and dates in step with the page, and use one main type per page. Markup that contradicts the page is ignored at best and can lead to a manual action.

Adding schema across a site

This generator handles one page at a time. Connected to XeoRank, your AI assistant can generate schema from each page's actual content and add it to WordPress pages, including Elementor layouts, after you approve the change. See the XeoRank MCP server.

Questions

Where do I paste the JSON-LD?
Inside the HTML of the page it describes, in the head or the body. On WordPress, most SEO plugins and header-script plugins accept it; on Shopify, add it to the relevant theme template.
Will schema markup get me rich results?
It makes a page eligible, it does not guarantee them. Google decides when to show rich results, and some types are restricted: FAQ rich results, for example, no longer appear in Google Search.
Does schema help with AI answers?
Structured data helps machines read what a page is about, such as the business name, address and prices. Google says there is no special schema required to appear in AI Overviews or AI Mode, and the markup must match the visible text on the page.
How do I test the result?
Paste the page URL or the code into Google's Rich Results Test or the Schema Markup Validator at validator.schema.org before you publish.

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