Agency operations

Running SEO for many client sites: reporting, approvals, KPIs and keeping work organized.

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Multi-Site SEO Management: Running SEO for 20 Client Sites

Multi-site SEO management works when client sites share the same access, baseline and review routine. A setup for Search Console, weekly triage and reports.

SEO Client Reporting: Get Approvals Without a 40-Page Report

SEO changes are easier to approve when each request fits on one page: the change, evidence from the client's own data, the risk and the undo. Template inside.

SEO KPIs for Agencies: What to Report and What to Drop

The SEO KPIs an agency should report are the ones a client can act on. A short list to keep, the vanity metrics to drop, and how to set baselines that hold.