Keywords and content
Keyword research, clustering, funnel mapping, content gaps and internal linking: deciding what to write and how pages connect.
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Content Decay in SEO: How to Spot Pages Losing Clicks Early
Content decay is the slow loss of clicks on pages that used to perform. Catch it early in Search Console, rule out other causes, then refresh, merge or wait.
Content Gap Analysis: How to Find What Competitors Cover and You Don't
Content gap analysis compares your pages with competitors' to find topics and questions they answer that you don't. Here is a process that ends in new pages.
Internal Linking Strategy: A Repeatable Process for Any Site
An internal linking strategy is a repeatable routine for deciding which pages link where and with what anchor text. Here is how to run it, start to finish.
Keyword Funnel Mapping for TOFU, MOFU and BOFU Pages
Keyword funnel mapping tags each keyword as TOFU, MOFU or BOFU and gives it one target page. How to tag real queries, find gaps and link the stages together.